What could energy efficiency and innovation do for climate change? Author Tom Stoner, founder of Project Butterfly, says the project aims to create a new business case for the global energy system–a case that reduces carbon emissions as quickly and cost-effectively as possible. A seasoned energy industry player, he worked with top scientists, researchers and economists to evaluate a number of options, and found that shutting down all coal-fired plants and other policy changes wouldn’t be effective. Instead, he came up with a plan that focuses on energy efficiency, redirecting energy subsidies, and opening up energy markets to innovation. “This could alter forecasted carbon dioxide levels to keep us out of the danger zone,” he says in a podcast interview with Lisa Cohn of EnergyEfficiencyMarkets.com.
A graduate of the London School of Economics and an energy entrepreneur, Tom Stoner is author of the new book, “Small Change, Big Gains: Reflections of an Energy Entrepreneur,” (Greenleaf, September 2013). He worked with business leaders, economists and researchers to create the project.
Together they came up with this new sustainability model.
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