What Energy Innovation and Efficiency Can Do For the Climate

Sept. 16, 2013
Tom Stoner, founder of Project Butterfly, says the project aims to create a new business case for the global energy system–a case that reduces carbon emissions as quickly and cost-effectively as possible.

Energy Innovation is a focus of Tom Stoner, founder of Project Butterfly

What could energy efficiency and innovation do for climate change? Author Tom Stoner, founder of Project Butterfly, says the project aims to create a new business case for the global energy system–a case that reduces carbon emissions as quickly and cost-effectively as possible. A seasoned energy industry player, he worked with top scientists, researchers and economists to evaluate a number of options, and found that shutting down all coal-fired plants and other policy changes wouldn’t be effective. Instead, he came up with a plan that focuses on energy efficiency, redirecting energy subsidies, and opening up energy markets to innovation. “This could alter forecasted carbon dioxide levels to keep us out of the danger zone,” he says in a podcast interview with Lisa Cohn of EnergyEfficiencyMarkets.com.

A graduate of the London School of Economics and an energy entrepreneur, Tom Stoner is author of the new book, “Small Change, Big Gains: Reflections of an Energy Entrepreneur,” (Greenleaf, September 2013). He worked with business leaders, economists and researchers to create the project.

Together they came up with this new sustainability model.

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About the Author

Lisa Cohn | Contributing Editor

I focus on the West Coast and Midwest. Email me at [email protected]

I’ve been writing about energy for more than 20 years, and my stories have appeared in EnergyBiz, SNL Financial, Mother Earth News, Natural Home Magazine, Horizon Air Magazine, Oregon Business, Open Spaces, the Portland Tribune, The Oregonian, Renewable Energy World, Windpower Monthly and other publications. I’m also a former stringer for the Platts/McGraw-Hill energy publications. I began my career covering energy and environment for The Cape Cod Times, where Elisa Wood also was a reporter. I’ve received numerous writing awards from national, regional and local organizations, including Pacific Northwest Writers Association, Willamette Writers, Associated Oregon Industries, and the Voice of Youth Advocates. I first became interested in energy as a student at Wesleyan University, Middletown, Connecticut, where I helped design and build a solar house.

Twitter: @LisaECohn

Linkedin: LisaEllenCohn

Facebook: Energy Efficiency Markets

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