Sell That Energy Efficiency To Utility CFOs With These Tips

Dec. 22, 2013
What keeps utility CFOs from embracing energy efficiency and demand-side management? What convinces them to invest in energy efficiency and demand-side management? Ward Eames, president, NTC, which provides educational content for utilities, provides tips based on his new ebook, “7 Strategies to Power Up Your CFO’s Support.” Listen to the podcast interview to learn about how NTC helps utilities reach […]

What keeps utility CFOs from embracing energy efficiency and demand-side management? What convinces them to invest in energy efficiency and demand-side management? Ward Eames, president, NTC, which provides educational content for utilities, provides tips based on his new ebook, “7 Strategies to Power Up Your CFO’s Support.”

Listen to the podcast interview to learn about how NTC helps utilities reach their customers–by providing education in the schools that trickles up to parents. Eames says this strategy has proven a successful way to entice residential homeowners to embrace energy efficiency.

About the Author

Lisa Cohn | Contributing Editor

I focus on the West Coast and Midwest. Email me at [email protected]

I’ve been writing about energy for more than 20 years, and my stories have appeared in EnergyBiz, SNL Financial, Mother Earth News, Natural Home Magazine, Horizon Air Magazine, Oregon Business, Open Spaces, the Portland Tribune, The Oregonian, Renewable Energy World, Windpower Monthly and other publications. I’m also a former stringer for the Platts/McGraw-Hill energy publications. I began my career covering energy and environment for The Cape Cod Times, where Elisa Wood also was a reporter. I’ve received numerous writing awards from national, regional and local organizations, including Pacific Northwest Writers Association, Willamette Writers, Associated Oregon Industries, and the Voice of Youth Advocates. I first became interested in energy as a student at Wesleyan University, Middletown, Connecticut, where I helped design and build a solar house.

Twitter: @LisaECohn

Linkedin: LisaEllenCohn

Facebook: Energy Efficiency Markets

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