How consumers view EnergyStar brand

April 9, 2010
Lisa Cohn of Energy Efficiency Markets interviews Jamie Wimberly, CEO of the marketing agency EcoAlign, about a new study of consumer perceptions of the EnergyStar brand. Among other things, the study found that consumers would like a “tiered” approach– “Gold” and “Silver” labels. :http://feedproxy.google.com/~r/EnergyEfficiencyMarketsPodcast/~3/epTOWf-sB4s/68a467f2-7480-2917-47ea-1a0a4ad0e218.mp3″] How consumers view EnergyStar brand]

Lisa Cohn of Energy Efficiency Markets interviews Jamie Wimberly, CEO of the marketing agency EcoAlign, about a new study of consumer perceptions of the EnergyStar brand. Among other things, the study found that consumers would like a “tiered” approach– “Gold” and “Silver” labels.
:http://feedproxy.google.com/~r/EnergyEfficiencyMarketsPodcast/~3/epTOWf-sB4s/68a467f2-7480-2917-47ea-1a0a4ad0e218.mp3″]

How consumers view EnergyStar brand]

About the Author

Lisa Cohn | Contributing Editor

I focus on the West Coast and Midwest. Email me at [email protected]

I’ve been writing about energy for more than 20 years, and my stories have appeared in EnergyBiz, SNL Financial, Mother Earth News, Natural Home Magazine, Horizon Air Magazine, Oregon Business, Open Spaces, the Portland Tribune, The Oregonian, Renewable Energy World, Windpower Monthly and other publications. I’m also a former stringer for the Platts/McGraw-Hill energy publications. I began my career covering energy and environment for The Cape Cod Times, where Elisa Wood also was a reporter. I’ve received numerous writing awards from national, regional and local organizations, including Pacific Northwest Writers Association, Willamette Writers, Associated Oregon Industries, and the Voice of Youth Advocates. I first became interested in energy as a student at Wesleyan University, Middletown, Connecticut, where I helped design and build a solar house.

Twitter: @LisaECohn

Linkedin: LisaEllenCohn

Facebook: Energy Efficiency Markets

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