Energy Efficiency Businesses and Reaching New Markets, Pt.2

Sept. 4, 2008
Energy Efficiency Markets interviews Steve Wunker, senior partner with Innosight, which advises businesses about entering new markets. He discusses the strategic side of entering new markets for companies that offer energy efficiency technologies. He recommends that expanding businesses try to win on several performance metrics and seek trade offs to facilitate innovations.

Energy Efficiency Markets interviews Steve Wunker, senior partner with Innosight, which advises businesses about entering new markets. He discusses the strategic side of entering new markets for companies that offer energy efficiency technologies. He recommends that expanding businesses try to win on several performance metrics and seek trade offs to facilitate innovations.

About the Author

Lisa Cohn | Contributing Editor

I focus on the West Coast and Midwest. Email me at [email protected]

I’ve been writing about energy for more than 20 years, and my stories have appeared in EnergyBiz, SNL Financial, Mother Earth News, Natural Home Magazine, Horizon Air Magazine, Oregon Business, Open Spaces, the Portland Tribune, The Oregonian, Renewable Energy World, Windpower Monthly and other publications. I’m also a former stringer for the Platts/McGraw-Hill energy publications. I began my career covering energy and environment for The Cape Cod Times, where Elisa Wood also was a reporter. I’ve received numerous writing awards from national, regional and local organizations, including Pacific Northwest Writers Association, Willamette Writers, Associated Oregon Industries, and the Voice of Youth Advocates. I first became interested in energy as a student at Wesleyan University, Middletown, Connecticut, where I helped design and build a solar house.

Twitter: @LisaECohn

Linkedin: LisaEllenCohn

Facebook: Energy Efficiency Markets

Only through Standardization Can Microgrids Accelerate the Energy Transition

Jan. 18, 2024
Jana Gerber, North America microgrid president at Schneider Electric discusses how standardizing microgrids will accelerate the energy transition.

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Microgrid Business Models and Value Chains

The new energy industry is working to categorize the various types of microgrids and business models. The primary goal is to minimize microgrid system cost and funding. To learn...